Eyeblaster Analytics Actionable Analytics Presented by: First-name Last-name@ title@ 2nd February 2008 NN/g TOP 10 Rating Cound of2008 eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Actionable Analytics Presented by: First-name Last-name● title● 2 nd February 2008 Eyeblaster Analytics TOP 10 User interfaces of 2008
Agenda ° Industry Challenges Eyeblaster Analytics - Key Components Campaign Monitor . One-click Reporting Report Generator Custom Report Builder Plug-in for EXcel Data Feeds service eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Agenda • Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Pain points Overwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels(search, display, mobile) Ad serving platforms Disparate reporting systems eyeblaster @2009 Eyeblaster. All rights reserved
© 2009 Eyeblaster. All rights reserved Pain Points • Overwhelming amount and variety of data Hard to draw quality conclusions • Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms • Disparate reporting systems
NN/g TOP 10 of200 Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliability @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Eyeblaster Analytics • Making data actionable • Metrics for real business objectives • Reliability TOP 10 User interf aces of 2008
Making Data Actionable Campaign Monitor One-click Report Reporting Generato Delivery Summary Custom Report Plug-in for Excel\ Data Feeds service Builder service Metrics 日2 Basic values @2009 Eyeblaster. All rights reserved eyeblaster
© 2009 Eyeblaster. All rights reserved Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds Service One-click Reporting Custom Report Builder & Service