电子商务与网路行銷
电子商务与网路行銷
大綱 ■電子商務概論 電子商務市場研究 電子商務商業模式 ■網路行銷與應用
大綱 ◼ 電子商務概論 ◼ 電子商務市場研究 ◼ 電子商務商業模式 ◼ 網路行銷與應用
電子商務概論
電子商務概論
電子商務 (Electronic Commerce) Electronic Commerce(EC or E-Commerce) is the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks The arrival of the commercial use of the Internet driven by its World Wide Web subset, has been defining the new E-Commerce. It is emerging from the convergence of several major information technologies and business practices
電子商務 (Electronic Commerce) Electronic Commerce (EC or E-Commerce) is the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks The arrival of the commercial use of the Internet, driven by its World Wide Web subset, has been defining the new E-Commerce. It is emerging from the convergence of several major information technologies and business practices
電子市場 (Electronic Market) Electronic Commerce的基礎 υ允許買賣方交換價格與產品資訊之 組織資訊系統 σ以電子化方式支援交易之各個流程 Prepurchase determination Purchase consummation Postpurchase interaction
電子市場 (Electronic Market) Electronic Commerce 的基礎 允許買賣方交換價格與產品資訊之 組織資訊系統 以電子化方式支援交易之各個流程 - Prepurchase determination - Purchase consummation - Postpurchase interaction