制舒价買易大訾 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS Unit 6 Advertising Appeals Image Personality 广告诉求—形象和性格
Advertising Appeals ——Image & Personality 广告诉求——形象和性格 Advertising Appeals ——Image & Personality 广告诉求——形象和性格 Unit 6
University of International Business and Economics Learning objectives In this unit students will learn words and expressions related to advertising. Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product. 制纤经价蜀易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC
University of International Business and Economics 3 Learning objectives In this unit students will learn words and expressions related to advertising. Students will be able to discuss different types of advertising appeals and the importance of image and personality to a product
University of International Business and Economics 四Background reading Notes: 1. miⅸ组合，混合mix mixture or combination of things or people 2. publicity(向新闻界散发的)宣传材料；广告publicity (business of)providing information in order to attract public attention;advertising 3. fade逐渐消失fade(away)disappear gradually(from sight,hearing,memory,etc);become instinct 4.As evening came,the coastline faded into darkness. 5. upkeep保养；养护；维修upkeep(cost or means of) keeping sth in good condition and repair;maintenance 6.word of mouth口头推荐，口碑 對卧爱价贺易大学 15 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS
University of International Business and Economics Background reading Notes: 1. mix 组合，混合 mix mixture or combination of things or people 2. publicity (向新闻界散发的 )宣传材料；广告 publicity (business of) providing information in order to attract public attention; advertising 3. fade 逐渐消失 fade (away) disappear gradually (from sight, hearing, memory, etc); become instinct 4. As evening came, the coastline faded into darkness. 5. upkeep 保养；养护；维修 upkeep (cost or means of) keeping sth in good condition and repair; maintenance 6. word of mouth 口头推荐, 口碑
University of International Business and Economics 7. Pompeii Ancient city of Campania,Italy,14 miles(23 km) southeast of Naples,at the southeastern base of Mount Vesuvius.Pompeii was not only a flourishing port but a prosperous resort with many villas.The habits and manners of life in Roman times have been revealed in great detail at Pompeii by the plan of the streets and footpaths,the statue-decorated public buildings,and the simple shops and homes of the artisans. 8 agency代办；经销处agency business or place of business providing a service 9 broker经纪人；中间人broker person who buys and sells things (eg shares in a business)for others 10. take over接收，控制，管理take sth over gain control of or acquire 對卧爱价贫易大学 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS
University of International Business and Economics 7. Pompeii 庞贝 Ancient city of Campania, Italy, 14 miles (23 km) southeast of Naples, at the southeastern base of Mount Vesuvius. Pompeii was not only a flourishing port but a prosperous resort with many villas. The habits and manners of life in Roman times have been revealed in great detail at Pompeii by the plan of the streets and footpaths, the statue-decorated public buildings, and the simple shops and homes of the artisans. 8. agency 代办；经销处 agency business or place of business providing a service 9. broker 经纪人；中间人 broker person who buys and sells things (eg shares in a business) for others 10. take over 接收，控制，管理 take sth over gain control of or acquire
University of International Business and Economics 11.The firm has been taken over by an American conglomerate. 12. street furniture街头特有的景物，如电线杆、路灯柱、书 报摊、公共电话亭、长椅、巴士候车亭、垃圾箱等 13 fier小张广告传单flier small advertising leaflet that is widely distributed 14. web banner 网上横额广告 15. skywriting飞机放烟组成的空中文字（通常为宣传） 16. town crier (旧时)街头公告员（受雇在公共场所宣读公 告的人) 17.diaper(婴儿)尿布 18. streaming 网络串流 19. covert隐蔽的；不公开的 制卧爱价贫易大考 151 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS
University of International Business and Economics 11. The firm has been taken over by an American conglomerate. 12. street furniture 街头特有的景物，如电线杆、路灯柱、书 报摊、公共 电话亭、长椅、巴士候车亭、垃圾箱等 13. flier 小张广告传单 flier small advertising leaflet that is widely distributed 14. web banner 网上横额广告 15. skywriting 飞机放烟组成的空中文字（通常为宣传） 16. town crier （旧时）街头公告员（受雇在公共场所宣读公 告的人） 17. diaper (婴儿 )尿布 18. streaming 网络串流 19. covert 隐蔽的；不公开的