University of International Business and Economics 20 covert concealed;not open 21 product placement产品置入 22 Super Bowl美式橄榄球决赛 Super Bowl is the championship game of the major professional football league in the US with 28 teams, played between the champions of the American Football Conference and National Football Conference at a neutral site each January;it is the culmination of the National Football League playoffs. 23 spot (插入电视、电台或戏剧节目中的)节目档（尤指 短小、固定的) spot place for an individual item of entertainment,esp a short regular one,in a television,radio or theatre show 制卧价贸易大孝
University of International Business and Economics 20 covert concealed; not open 21 product placement 产品置入 22 Super Bowl 美式橄榄球决赛 Super Bowl is the championship game of the major professional football league in the US with 28 teams, played between the champions of the American Football Conference and National Football Conference at a neutral site each January; it is the culmination of the National Football League playoffs. 23 spot （插入电视、电台或戏剧节目中的）节目档（尤指 短小、固定的） spot place for an individual item of entertainment, esp a short regular one, in a television, radio or theatre show
University of International Business and Economics 24 unsolicited主动提供或送出的；未经请求的 unsolicited given or sent voluntarily;not asked for 25 in bulk大量in bulk-in large amount 26 spam垃圾邮件 制仟香价贸易大孝 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC
University of International Business and Economics 24 unsolicited 主动提供或送出的；未经请求的 unsolicited - given or sent voluntarily; not asked for 25 in bulk 大量 in bulk - in large amount 26 spam 垃圾邮件
University of International Business and Economics Answer to comprehension questions 1. Generally speaking,advertising is the paid promotion of goods,services,companies and ideas by an identified sponsor.Marketers see advertising as part of an overall promotional strategy. 2.In ancient times--'word of mouth';in Pompeii--commercial messages and election campaign displays;in the 15th and 16th century--beginning of modern advertising;in the 17th century--advertisements in weekly newspapers in England,popularity of advertising;the 19th century--the first advertising agency for ad space in newspapers;in the 20th century--advertising agencies for the content;in the early-20th century--a ghost ad such as advertisements painted on the side of buildings. 制计酒价蜀易大孝
University of International Business and Economics Answer to comprehension questions 1. Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. 2. In ancient times-- 'word of mouth'; in Pompeii-- commercial messages and election campaign displays; in the 15th and 16th century-- beginning of modern advertising; in the 17th century-- advertisements in weekly newspapers in England, popularity of advertising; the 19th century-- the first advertising agency for ad space in newspapers; in the 20th century-- advertising agencies for the content; in the early-20th century-- a ghost ad such as advertisements painted on the side of buildings
University of International Business and Economics 3. pros-customers can now the information about the products and services at a low cost;ads in newspapers and magazines can reach a larger group of people than other media; cons-sometimes,too much space in newspapers and magazines is taken up by ads 5. No.Radio is not a good choice since many people don't listen to the radio nowadays.TV is most effective as the majority of people are TV viewers.The effectiveness of Web is between those of radio and TV,since more and more people are Web surfers. 制卧价贫易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC
University of International Business and Economics 3. pros—customers can now the information about the products and services at a low cost; ads in newspapers and magazines can reach a larger group of people than other media; 4. cons—sometimes, too much space in newspapers and magazines is taken up by ads 5. No. Radio is not a good choice since many people don’t listen to the radio nowadays. TV is most effective as the majority of people are TV viewers. The effectiveness of Web is between those of radio and TV, since more and more people are Web surfers
University of International Business and Economics Part A First listening:listen for the gist What is the main idea of news item one? One is about the increase of the online ad spending in the U.K in 2005 and four factors attributing the growth in online spending. What is the main idea of news item two? Samsung India launched its "biggest-ever"channel promotion Samsung Power of 3 for the third quarter of 2005 for rewarding system integrators across the country. Samsung has packaged its color monitors,HDD and OMS products in bundles. 制卧爱价贫易大孝 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC
University of International Business and Economics Part A First listening: listen for the gist What is the main idea of news item one? One is about the increase of the online ad spending in the U.K in 2005 and four factors attributing the growth in online spending. What is the main idea of news item two? Samsung India launched its "biggest-ever" channel promotion Samsung Power of 3 for the third quarter of 2005 for rewarding system integrators across the country. Samsung has packaged its color monitors, HDD and OMS products in bundles