Lesson fifteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan
Lesson Fifteen Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan
Lesson fifteen Requirement By the end of this lesson, you should be able to have a good command of a the tips of a business plan u the commonly-used sentences in writing business plan By the end of this lesson, you should be able to d know the part of management in a business plan u know the part of financials in a business plan know how to write a business plan U prescribe the successful way of Charlie Bell, the McDonaldS ceo
Lesson Fifteen Requirement By the end of this lesson, you should be able to have a good command of □ the tips of a business plan □ the commonly-used sentences in writing business plan By the end of this lesson, you should be able to □ know the part of management in a business plan □ know the part of financials in a business plan □ know how to write a business plan □ prescribe the successful way of Charlie Bell, the McDonald’s CEO
Lesson fifteen Creating an Effective Business plan (d New Words thrive 繁荣;兴旺;茁壮成长 chronological founder vav 年代学的;按年代顺序的 挣扎;折腾 Subcontractor n.转包工作的承包人;转包人;分包者 flipside n (美口语)唱片的反面 underestimate 低估;看轻 reputable 受好评的;受尊敬的;规范的 capitalization 资本化;本金化;资本总额 lump 块;瘤;很多 revenue 收入;岁收;税务局 tolera ble a—nnnaa 可容忍的;可以的 I appropriate 适当的 gauge 标准度量;计量器;精确计量
Lesson Fifteen Creating an Effective Business Plan (III) New Words thrive v. 繁荣；兴旺；茁壮成长 chronological a. 年代学的；按年代顺序的 flounder v. 挣扎；折腾 subcontractor n. 转包工作的承包人；转包人；分包者 flipside n. （美口语）唱片的反面 underestimate n.; v. 低估；看轻 reputable a. 受好评的；受尊敬的；规范的 capitalization n. 资本化；本金化；资本总额 lump n. 块；瘤；很多 revenue n. 收入；岁收；税务局 tolerable a. 可容忍的；可以的 appropriate a. 适当的 gauge n.; v. 标准度量；计量器；精确计量
Lesson fifteen Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a complete business plan Summary Business Concept Current situation Key success factors Financial situation/needs Ⅴ SIon Vision statement Milestones
Lesson Fifteen Skill Training Samples of the Outline of a Business Plan Sample 1: An Outline of a Complete Business Plan Summary Business Concept Current situation Key success factors Financial situation/needs Vision Vision statement Milestones
Lesson fifteen Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risk
Lesson Fifteen Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks