Lesson fifteen Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services
Lesson Fifteen Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/Services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services
Lesson fifteen Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities
Lesson Fifteen Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities