Lesson Ten Key point: useful terms and definitions of e-commerce Difficult points: writing skills of headline of ads
Lesson Ten Key point: useful terms and definitions of e-commerce Difficult points: writing skills of headline of ads
Lesson Ten Requirement By the end of this lesson, you should be able to have a good command of ble-commerce terms given in the lesson writing headlines and supplementary items By the end of this lesson, you should be able to Know the structure of an advertisement Analyze the successful ways of Starbucks
Lesson Ten Requirement By the end of this lesson, you should be able to have a good command of □e-commerce terms given in the lesson □writing headlines and supplementary items By the end of this lesson, you should be able to □know the structure of an advertisement □analyze the successful ways of Starbucks □know the information superhighway
Lesson Ten Starbucks-Sharing Success Abstract: The article tells of the successful experience of the rise of StarbuckS. Its idea is that success is best when it's shared. and the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business Key words: Starbucks, values-and culture- based business competitive advantage
Lesson Ten Starbucks—Sharing Success Abstract: The article tells of the successful experience of the rise of Starbucks. Its idea is that success is best when it's shared. And the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business. Key words: Starbucks; values-and culturebased business; competitive advantage
Lesson Ten New Words chronicle n;v.记事;记述;载入编年 史 hold down (美口语)保持;维持 Irreversible a 不可逆的;不可改变的 have a lot to do with 与很有关系 Moby dick 中译本翻译成《白鲸》 be ean n(美俚)一块钱,Bean Stock小额股票
Lesson Ten New Words chronicle n; v. 记事；记述；载入编年 史 hold down （美口语）保持；维持 irreversible a. 不可逆的；不可改变的 have a lot to do with 与……很有关系 Moby Dick n. 中译本翻译成《白鲸》 bean n. ( 美 俚 ) 一块钱 ， Bean Stock 小额股票
Lesson Ten lose sight of 忽略;忘记 alignment 定位;结盟;校正 play .(up) with 以..自娱 hungry for a 渴望的 proliteration 扩散;激增 constituency 全体选民;顾客;赞助者 fragility 脆弱;脆性 attrition n 摩擦;损耗
Lesson Ten lose sight of 忽略；忘记 alignment n. 定位；结盟；校正 play…(up) with 以……自娱 hungry for a. 渴望的 proliferation n. 扩散；激增 constituency 全体选民；顾客；赞助者 fragility n. 脆弱；脆性 attrition n. 摩擦；损耗