Before further discussing the function of advertising in tourism,its definition should be better understood.Advertising is any paid form of non-personal promotional presentation of ideas or products by a sponsor whose identity is known.It is transmitted in mass communication media,mot by individual salespeople.Advertising media surround us nearly every moment of our lives.We are all familiar with most popular ones:magazines,newspapers supplement, network radio,network TV,pot TV,cable TV,and transportation vehicles like buses and subways.The trend today is toward creating even more advertising media.Movie theaters mow show a few minutes of ads before the feature.Cars are painted and transformed into traveling billboards.And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose,and each advertisement has a specific objective.The purpose of most advertising is to sell a product,a service, company,even an idea.It is to inform,persuade,and remind;to affect attitudes and behavior,it is to help the seller realize a greater than if it had not advertised
2 Before further discussing the function of advertising in tourism, its definition should be better understood. Advertising is any paid form of non-personal promotional presentation of ideas or products by a sponsor whose identity is known. It is transmitted in mass communication media, mot by individual salespeople. Advertising media surround us nearly every moment of our lives. We are all familiar with most popular ones: magazines, newspapers supplement, network radio, network TV, pot TV, cable TV, and transportation vehicles like buses and subways. The trend today is toward creating even more advertising media. Movie theaters mow show a few minutes of ads before the feature. Cars are painted and transformed into traveling billboards. And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose, and each advertisement has a specific objective. The purpose of most advertising is to sell a product, a service, a company, even an idea. It is to inform, persuade, and remind; to affect attitudes and behavior, it is to help the seller realize a greater profit than if it had not advertised
Before further discussing the function of presentation:presenting or being presented advertising in tourism,its definition should be 呈现，出现 better understood.Advertising is any paid form of The cheque is payable on presentation at the non-personal promotional presentation of ideas or bank. 此支票交银行即可兑现。 products by a sponsor whose identity is known.It is transmitted in mass communication media,mot by identity:n.身份，特性 individual salespeople.Advertising media surround There is no clue to the identity of the thief. us nearly every moment of our lives.We are all 没有线索查明这贼是谁。 familiar with most popular ones:magazines, identity card/certificate身份证 newspapers supplement,network radio,network TV,pot TV,cable TV,and transportation vehicles feature:n.prominent article or subject in a like buses and subways.The trend today is toward newspaper;full-length film in a cinema creating even more advertising media.Movie programme(报纸上的)特写，特别报道， theaters mow show a few minutes of ads before the (电影节目中的)正片，长片等 feature.Cars are painted and transformed into And to the marketing manager...the target traveling billboards.And to the marketing manager each advertising medium is a means for conveying audience.对销售经理来说，每个广告媒体都 a message to the target audience. 是一种把信息传递给目标受体的形式。 Firms advertise for a purpose,and each medium(单数)；media(复数) advertisement has a specific objective.The purpose convey...to:make known ideas,news,feeling of most advertising is to sell a product,a service,a to another person传达（意见，见解，感情等 company,even an idea.It is to inform,persuade, )给某人 and remind;to affect attitudes and behavior,it is to help the seller realize a greater profit than if it had This picture will convey to you some idea. not advertised. 这幅画可将那初风景的美丽向你传达一二
3 Before further discussing the function of advertising in tourism, its definition should be better understood. Advertising is any paid form of non-personal promotional presentation of ideas or products by a sponsor whose identity is known. It is transmitted in mass communication media, mot by individual salespeople. Advertising media surround us nearly every moment of our lives. We are all familiar with most popular ones: magazines, newspapers supplement, network radio, network TV, pot TV, cable TV, and transportation vehicles like buses and subways. The trend today is toward creating even more advertising media. Movie theaters mow show a few minutes of ads before the feature. Cars are painted and transformed into traveling billboards. And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose, and each advertisement has a specific objective. The purpose of most advertising is to sell a product, a service, a company, even an idea. It is to inform, persuade, and remind; to affect attitudes and behavior, it is to help the seller realize a greater profit than if it had not advertised. presentation: presenting or being presented 呈现，出现 The cheque is payable on presentation at the bank. 此支票交银行即可兑现。 identity: n. 身份，特性 There is no clue to the identity of the thief. 没有线索查明这贼是谁。 identity card/certificate 身份证 feature: n. prominent article or subject in a newspaper; full-length film in a cinema programme （报纸上的）特写，特别报道， （电影节目中的）正片，长片等 And to the marketing manager …the target audience.对销售经理来说，每个广告媒体都 是一种把信息传递给目标受体的形式。 medium（单数）; media（复数） convey… to: make known ideas, news, feeling to another person 传达（意见，见解，感情等 ）给某人 This picture will convey to you some idea. 这幅画可将那初风景的美丽向你传达一二
Before further discussing the function of advertising in tourism,its definition should be better understood.Advertising is any paid form of non- personal promotional presentation of ideas or products by a sponsor whose identity is known.It is transmitted in mass communication media,mot by individual salespeople.Advertising media surround us nearly every moment of our lives.We are all familiar with most popular ones:magazines, newspapers supplement,network radio,network TV,pot TV,cable TV,and transportation vehicles like buses and subways.The trend today is toward creating even more advertising media.Movie theaters mow show a few minutes of ads before the feature.Cars are painted and transformed into traveling billboards.And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose,and each advertisement has a specific objective.The purpose of most advertising is to sell a product,a service,a company,even an idea.It is to inform,persuade,and remind;to affect attitudes and behavior,it is to help the seller realize a greater profit than if it had not advertised. 4
4 Before further discussing the function of advertising in tourism, its definition should be better understood. Advertising is any paid form of nonpersonal promotional presentation of ideas or products by a sponsor whose identity is known. It is transmitted in mass communication media, mot by individual salespeople. Advertising media surround us nearly every moment of our lives. We are all familiar with most popular ones: magazines, newspapers supplement, network radio, network TV, pot TV, cable TV, and transportation vehicles like buses and subways. The trend today is toward creating even more advertising media. Movie theaters mow show a few minutes of ads before the feature. Cars are painted and transformed into traveling billboards. And to the marketing manager each advertising medium is a means for conveying a message to the target audience. Firms advertise for a purpose, and each advertisement has a specific objective. The purpose of most advertising is to sell a product, a service, a company, even an idea. It is to inform, persuade, and remind; to affect attitudes and behavior, it is to help the seller realize a greater profit than if it had not advertised
Advertising is a very important part of its promotional mix,and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone.The ex-President of the U.S.A.Franklin D.Roosevelt is reputed to have said:"If I were starting my life again,I am inclined to think I would go into the advertising business in preference to almost any other. As advertising is an important element in the promotional programs of most retailers and manufacturers,they spend four or five times as much money for personal selling.The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism,It is encouraging to witness the increasing awareness travel advertising in Chinese tourism circles
5 Advertising is a very important part of its promotional mix, and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone. The ex-President of the U.S.A. Franklin D. Roosevelt is reputed to have said: “If I were starting my life again, I am inclined to think I would go into the advertising business in preference to almost any other. ” As advertising is an important element in the promotional programs of most retailers and manufacturers, they spend four or five times as much money for personal selling. The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism, It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles
repute:v.be generally considered or reported to be,be Advertising is a very important part of its thought of as认为，当作 promotional mix,and nowadays few will He is reputed to be the best surgeon in Paris. disagree that advertising is an economic 一般认为他是巴黎最好的外科医生。 force and social institution that advertising If I were starting my life again,...to almost any is an economic force and social institution other.如果我再次拥有生命，我将倾向与优先考虑从 that affects the lives of everyone.The ex- 事广告业而不是其他行业。 President of the U.S.A.Franklin D. F引出虚拟条件句，表示纯粹假设或实现的可能性不大， Roosevelt is re puted to have said:"If I were If she were here,she would lend me a hand. starting my life again,I am inc lined to think 如果她在这儿，她会帮助我的。 I would go into the advertising business in If I had known his address,I would have visited him. preference to almost any other:" 如果我知道他的地址，我早就去拜访他了。 As advertising is an important element in be inclined to do sth.:direct the mind in a certain direction,cause sb.to have a tendency or wish to the promotional programs of most retailers do sth有..的倾向，想做某事 and manufacturers,they spend four or five I'm inclined to think that he is apposed to the times as much money for personal selling. plan. 我觉得他反对这个计划。 The sharp increase in travel advertising gointo:enter加入，从事 spending is a convincing point in the go into business从商 importance of travel advertising for business go into the army从军 success in this competitive world of tourism, in preference to:favouring one person,country It is encouraging to witness the increasing etc.more than another优先选择 awareness in travel advertising in Chinese I should choose this in preference to any other. tourism circles. 我宁愿选择这个而不要其他的。 6
6 Advertising is a very important part of its promotional mix, and nowadays few will disagree that advertising is an economic force and social institution that advertising is an economic force and social institution that affects the lives of everyone. The exPresident of the U.S.A. Franklin D. Roosevelt is reputed to have said: “If I were starting my life again, I am inclined to think I would go into the advertising business in preference to almost any other. ” As advertising is an important element in the promotional programs of most retailers and manufacturers, they spend four or five times as much money for personal selling. The sharp increase in travel advertising spending is a convincing point in the importance of travel advertising for business success in this competitive world of tourism, It is encouraging to witness the increasing awareness in travel advertising in Chinese tourism circles. repute: v. be generally considered or reported to be, be thought of as 认为，当作 He is reputed to be the best surgeon in Paris. 一般认为他是巴黎最好的外科医生。 If I were starting my life again, …to almost any other. 如果我再次拥有生命，我将倾向与优先考虑从 事广告业而不是其他行业。 If 引出虚拟条件句，表示纯粹假设或实现的可能性不大， If she were here, she would lend me a hand. 如果她在这儿，她会帮助我的。 If I had known his address, I would have visited him. 如果我知道他的地址，我早就去拜访他了。 be inclined to do sth.: direct the mind in a certain direction, cause sb. to have a tendency or wish to do sth.有…的倾向，想做某事 I’m inclined to think that he is apposed to the plan. 我觉得他反对这个计划。 go into: enter 加入，从事 go into business 从商 go into the army 从军 in preference to: favouring one person, country etc. more than another 优先选择 I should choose this in preference to any other. 我宁愿选择这个而不要其他的