Chapter 2 Customer Services The Marketing and Logistics Interface What s customer service 令 Service-driven Logistics System
The Marketing and Logistics Interface What Is Customer Service Service-driven Logistics System Chapter 2 Customer Services
2.1 The Marketing and Logistics Interface Key points: to understand relations between marketing and logistics Difficult points: to satisfy customers Requirements: By the end of this lesson, you should be able to understand that 4Ps is the important part in marketing management understand that logistics plays the important role in building and maintaining competitive edges describe the importance of managing the marketing and logistics interface on an integrated basis
Key points: to understand relations between marketing and logistics Difficult points: to satisfy customers Requirements: By the end of this lesson, you should be able to understand that 4P’s is the important part in marketing management. understand that logistics plays the important role in building and maintaining competitive edges. describe the importance of managing the marketing and logistics interface on an integrated basis. 2.1 The Marketing and Logistics Interface
The Marketing and Logistics Interface The mission of logistics management was defined simply in terms of providing the means whereby customers' service requirements are met In other words the ultimate pi urpose of an logistics system is to satisfy customers
The mission of logistics management was defined simply in terms of providing the means whereby customers' service requirements are met. In other words the ultimate purpose of any logistics system is to satisfy customers. The Marketing and Logistics Interface
Sentence Explanations 尽管如此,严重的衰退已经迫使 很多企业前所未有的把注意 力聚焦在顾客上。 1. Nevertheless it has taken a major recession to focus many organizations' attention upon the customer more sharply than was often the case in the past
1. Nevertheless it has taken a major recession to focus many organizations' attention upon the customer more sharply than was often the case in the past. Sentence Explanations 尽管如此，严重的衰退已经迫使 很多企业前所未有的把注意 力聚焦在顾客上
Sentence Explanations ※ 2. By this is meant that increasingly the power of the brand is diminishing g as technologies of competing 你 多 products converge, thus making product differences difficult to perceive at least to the average buyer
2. By this is meant that increasingly the power of the 'brand' is diminishing as technologies of competing products converge, thus making product differences difficult to perceive – at least to the average buyer. Sentence Explanations