Ethos
Ethos
Ethos: code of good conduct Ethos: a speaker's credibility, or audiences perception of a speaker's competence and character, existing in the mind of the audience Competence- how an audience regards a speaker's intelligence, expertise, and knowledge of the subject Character- how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience
Ethos: code of good conduct • Ethos: a speaker’s credibility, or audience’s perception of a speaker’s competence and character, existing in the mind of the audience. Competence – how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject Character – how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience
T ps Explain competence Establish common ground Speak expressively with conviction Follow ethical norms and values
Tips • Explain competence • Establish common ground • Speak expressively & with conviction • Follow ethical norms and values
Logos
Logos
Logos Aristotle's name for logical appeals Evidence reasoning
Logos • Aristotle’s name for logical appeals • Evidence & reasoning