English Public Speaking Chapter 10 Using Language 复旦大学《英语公众演说》教学团队
English Public Speaking Chapter 10 Using Language 复旦大学《英语公众演说》教学团队
The power of words Fund-raisers for the nonprofit childrens Service bureau in san antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization s name to the Emergency Shelter for abused and homeless children-a name that more accurately described the organizations mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donations
The Power of Words Fund-raisers for the nonprofit Children’s Service Bureau in San Antonio, Texas, were told by United Way that they could probably increase donations if they changed the organization’s name to the Emergency Shelter for Abused and Homeless Children - a name that more accurately described the organization’s mission. Sure enough, after the name change, fund-raisers reported a 40 percent increase in donations
Finding the right Words The difference between the right word and the almost right word is the difference between lightning and the lightning bug Mark Twain
Finding the Right Words • The difference between the right word and the almost right word is the difference between lightning and the lightning bug. ---- Mark Twain
Connotative meaning Denotative Meaning
Denotative Meaning Connotative Meaning
Language use guidelines ● accurately ° Clearly Vividly AppI opriate
Language Use Guidelines • Accurately • Clearly • Vividly • Appropriately