Ownership- from Press Barons to Media moghuls Commercial media ownership has increasingly tended towards concentration and conglomeration News International (see p 259)is one example of a global multi -media conglomerate Its owner, Rupert Murdoch, also has interests in computer software, energy and transport, as well as book publishing
Ownership– from Press Barons to Media Moghuls ◼ Commercial media ownership has increasingly tended towards concentration and conglomeration . ◼ News International (see p 259) is one example of a global multi - media conglomerate. ◼ Its owner, Rupert Murdoch, also has interests in computer software, energy and transport, as well as book publishing
H How the Press is Funded The two main sources of revenue are the cover price: the tabloids are cheaper but, because of their wider circulation a larger percentage of their revenue comes from this source; advertising: this is the main source of revenue for most publications
How the Press is Funded ◼ The two main sources of revenue are : ◼ the cover price : the tabloids are cheaper but, because of their wider circulation, a larger percentage of their revenue comes from this source; ◼ advertising : this is the main source of revenue for most publications ◼