旌黄有寸 《商务英语》 教学大纲 3.the Chinese consumers's role in the process of change 4 a revived opportunity for self-expression of the consumers 5.consumers'demand in the clothing field. IV.Background and terminology 1.opening-up policy 2.market orientation policy orientation market-oriented policy 3.elite 4.Consumer Council 5.electronic appliance 6.the Five Year Plan 7.The Role of Consumers in Markets V.Language Points 1.propel 2.thanks to 3.woo 4.Long consumer queues have been partially replaced by smile campaigns and courtesy programs. 5.setting a good example for others to follow. 6.take sb./sth.seriously 7.acquire 8.generate 9.become conscious of 10.Because of the "one-child"policy of the state,parents go out of their way to provide the best for their special class of "young consumers". VI.Summary of the lesson The pace of change in China as propelled by the opening-up policy and accelerated by economic reform has been most fascinating to people both inside and outside China.One obvious change is that consumers are given a better deal,thanks to increased production, rising income and market orientation policies.Another indication that the government takes marketing seriously is that it has set up Consumer Council.In the process of change,the Chinese consumers have taken an active role,and are asking for more.The open-door policy is giving the individual a revived opportunity for self-expression.Consumers are -11-
《商务英语》 教学大纲 - 11 - 3. the Chinese consumers’s role in the process of change 4 a revived opportunity for self-expression of the consumers 5. consumers’ demand in the clothing field. IV. Background and terminology 1. opening-up policy 2. market orientation policy orientation market-oriented policy 3. elite 4. Consumer Council 5. electronic appliance 6. the Five Year Plan 7. The Role of Consumers in Markets V. Language Points 1. propel 2. thanks to 3. woo 4. Long consumer queues have been partially replaced by smile campaigns and courtesy programs. 5. setting a good example for others to follow. 6. take sb./sth. seriously 7. acquire 8. generate 9. become conscious of 10.Because of the “one-child” policy of the state, parents go out of their way to provide the best for their special class of “young consumers”. VI. Summary of the lesson The pace of change in China as propelled by the opening-up policy and accelerated by economic reform has been most fascinating to people both inside and outside China. One obvious change is that consumers are given a better deal, thanks to increased production, rising income and market orientation policies. Another indication that the government takes marketing seriously is that it has set up Consumer Council. In the process of change, the Chinese consumers have taken an active role, and are asking for more. The open-door policy is giving the individual a revived opportunity for self-expression. Consumers are
莲尉仟预有省影上号 《商务英语》 教学大纲 gradually becoming more conscious of their individual needs. VIl.Comprehension 1.Why has the pace of change in China been most fascinating to the world? 2.What is the obvious change to the Chinese consumers? 3.Has the status of the consumer changed?Give some examples to prove it. 4.Why does the author think TV advertising is a substantial business? 5.Does the government take marketing seriously?Give some examples. 6.Do you think that the consumers will be given more attention?Why or why not? -12-
《商务英语》 教学大纲 - 12 - gradually becoming more conscious of their individual needs. VII. Comprehension 1. Why has the pace of change in China been most fascinating to the world? 2. What is the obvious change to the Chinese consumers? 3. Has the status of the consumer changed? Give some examples to prove it. 4. Why does the author think TV advertising is a substantial business? 5. Does the government take marketing seriously? Give some examples. 6. Do you think that the consumers will be given more attention? Why or why not?
莲剥有首影上号 《商务英语》 教学大纲 Chapter 5 What Is International Business？ Time Arrangement:3 hours I.Learning Objectives 1.To learn the definitions of business and international business; 2.To grasp some basic theories related to international business, such as absolute advantage and comparative advantage; 3.To grasp the main idea and the structure of the text; 4.To master the usage of key special terms,words and phrases in this chapter; 5.To conduct a series of listening,speaking,reading,writing and translating activities concerned with the theme of the chapter. Il.Approaches 1.Warming-up:brainstorming 2.Explanation:new terms 3.Paraphrasing:key words and expressions 4.Discussion:important issues 5.Translation:key sentences 6.Summarizing:key passages 7.Questions and answers:interaction between the teacher and students Ill.Main points of the text 1.Most people are involved in selling something. 2.the purpose of business 3.what is international business 4.the rationale for internation business nations centers around specialization and manufacturing 5.differences between absolute advantage and comparative advantage -13-
《商务英语》 教学大纲 - 13 - Chapter 5 What Is International Business? Time Arrangement: 3 hours I. Learning Objectives 1. To learn the definitions of business and international business; 2. To grasp some basic theories related to international business, such as absolute advantage and comparative advantage; 3. To grasp the main idea and the structure of the text; 4. To master the usage of key special terms, words and phrases in this chapter; 5. To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Approaches 1. Warming-up: brainstorming 2. Explanation: new terms 3. Paraphrasing: key words and expressions 4. Discussion: important issues 5. Translation: key sentences 6. Summarizing: key passages 7. Questions and answers: interaction between the teacher and students III. Main points of the text 1. Most people are involved in selling something. 2. the purpose of business 3. what is international business 4. the rationale for internation business nations centers around specialization and manufacturing 5. differences between absolute advantage and comparative advantage
旌黄有寸 《商务英语》 教学大纲 IV.Background and terminology 1.patent 2.know-how 3.absolute advantage 4.comparative advantage 5.natural resources 6.multinational corporations 7.economic blocs 8.Saudi Arabia 9.South Africa 10.Business and International Business V.Language Points 1.Most people who work for a living are either directly or indirectly involved in selling something. 2.As a result,when we really examine what goes on in the business world it becomes obvious that we are all part of it. 3.for the purpose of 4.play a role in sth. 5.International business is the worldwide exchange of goods and services among nations,generally using some form of currency as payment. 6.center around:focus on 7.specialize in 8.end up 9.apply to 10.Saudi Arabia specializes in oil production,South Africa in diamonds and gold,Australia in wool. 11.in terms of VI.Summary of the lesson Every day of our lives we have some business dealings.Business is an organized approach used by individuals or companies for the purpose of providing goods and services to people.International business is the worldwide exchange of goods and services among nations,generally using some form of currency as payment.The rationale for international business between nations centers around specialization,absolute advantage,and comparative advantage.The same principle applies -14-
《商务英语》 教学大纲 - 14 - IV. Background and terminology 1. patent 2. know-how 3. absolute advantage 4. comparative advantage 5. natural resources 6. multinational corporations 7. economic blocs 8. Saudi Arabia 9. South Africa 10. Business and International Business V. Language Points 1. Most people who work for a living are either directly or indirectly involved in selling something. 2. As a result, when we really examine what goes on in the business world it becomes obvious that we are all part of it. 3. for the purpose of 4. play a role in sth. 5. International business is the worldwide exchange of goods and services among nations, generally using some form of currency as payment. 6. center around: focus on 7. specialize in 8. end up 9. apply to 10.Saudi Arabia specializes in oil production, South Africa in diamonds and gold, Australia in wool. 11. in terms of VI. Summary of the lesson Every day of our lives we have some business dealings. Business is an organized approach used by individuals or companies for the purpose of providing goods and services to people. International business is the worldwide exchange of goods and services among nations, generally using some form of currency as payment. The rationale for international business between nations centers around specialization, absolute advantage, and comparative advantage. The same principle applies
莲尉仟预有省影上号 《商务英语》 教学大纲 to manufacturing,but in this case,climate is not the primary concern. Factors such as labor supply,proximity to natural resources,and at times,historical accident are more likely to cause a nation to specialize in a particular industry.There are two methods of engaging in international business:indirect and direct.If an indirect method is chosen,a manufacturer may use the services of an export agent. Direct exporting may involve a company's maintaining its own export department,a separate international company,or a foreign subsidiary. VIl.Comprehension questions 1.Is everyone likely to be involved in business dealings?Why? 2.Use one sentence to define international business. 3.What is the difference between exports and imports? 4.Is there any difference between absolute advantage and comparative advantage?Can you explain the two terms? 5.What is specialization? 6.Why is it unnecessary for the people in lowa to create an artificial environment for citrus trees? -15-
《商务英语》 教学大纲 - 15 - to manufacturing, but in this case, climate is not the primary concern. Factors such as labor supply, proximity to natural resources, and , at times, historical accident are more likely to cause a nation to specialize in a particular industry. There are two methods of engaging in international business: indirect and direct. If an indirect method is chosen, a manufacturer may use the services of an export agent. Direct exporting may involve a company’s maintaining its own export department, a separate international company, or a foreign subsidiary. VII. Comprehension questions 1. Is everyone likely to be involved in business dealings? Why? 2. Use one sentence to define international business. 3. What is the difference between exports and imports? 4. Is there any difference between absolute advantage and comparative advantage? Can you explain the two terms? 5. What is specialization? 6. Why is it unnecessary for the people in Iowa to create an artificial environment for citrus trees?