component of good communication.He notes that many business owners "don't take the time to listen and ask what the customer want.So many people are overbearing in conversation and focus on their own areas of knowledge." The tendency to be self-centered in conversation is strong,but smith learned that customers appreciate others'interest in them and their activities.By engaging customers in' conversation and learning more about them, Smith has earned their trust,and in turn,their business
component of good communication. He notes that many business owners “don’t take the time to listen and ask what the customer want. So many people are overbearing in conversation and focus on their own areas of knowledge.” The tendency to be self-centered in conversation is strong, but smith learned that customers appreciate others’ interest in them and their activities. By engaging customers in conversation and learning more about them, Smith has earned their trust, and in turn, their business
While attempts at communication have not always been successful,Smith's policy has worked well.When customers are irate, he listens to their complaints and asks questions.He has learned that,in business, one must always be quick to take responsibility for mistakes.Instead of flatly telling the customers,"This is our policy in these cases,.”he asks,s“What would you like me to do?"When customers know he cares about them and is willing to stand behind his products,they are likely to reward him with repeat business
While attempts at communication have not always been successful, Smith’s policy has worked well. When customers are irate, he listens to their complaints and asks questions. He has learned that, in business, one must always be quick to take responsibility for mistakes. Instead of flatly telling the customers, “This is our policy in these cases,” he asks, “What would you like me to do?” When customers know he cares about them and is willing to stand behind his products, they are likely to reward him with repeat business
In addition to good verbal communication, Smith also spends a great deal of time on the telephone,informing patrons of new movies in stock or contacting customers who have not visited the store in several months and asking them how S&S may provide them with better service.He also writes announcements of arrivals or specials to mail to customers.By keeping in touch with customers and letting them know how much their business is valued Smith establishes a strong personal link that sets him apart from larger business that do not invest as much time and energy in interpersonal communication with customers
In addition to good verbal communication, Smith also spends a great deal of time on the telephone, informing patrons of new movies in stock or contacting customers who have not visited the store in several months and asking them how S&S may provide them with better service. He also writes announcements of arrivals or specials to mail to customers. By keeping in touch with customers and letting them know how much their business is valued, Smith establishes a strong personal link that sets him apart from larger business that do not invest as much time and energy in interpersonal communication with customers
Open,honest communication with customers is essential to any business success. Smith's approach was clearly effective:in its first three years,S&S grew from eight to ten video rentals a day during its opening months of operation to 400 to 500 video rentals a weekend.Smith predicts that his business will. continue to grow,and he credits the growth to successful interpersonal communication with customers."Keep communication honest at all times,.”he emphasizes,“no exaggeration, no lies." based on Business Communication by Carol M.Lethman
Open, honest communication with customers is essential to any business success. Smith’s approach was clearly effective: in its first three years, S&S grew from eight to ten video rentals a day during its opening months of operation to 400 to 500 video rentals a weekend. Smith predicts that his business will continue to grow, and he credits the growth to successful interpersonal communication with customers. “Keep communication honest at all times,” he emphasizes, “no exaggeration, no lies.” based on Business Communication by Carol M. Lethman