裢贵华经将贸墨去号 高级商务英语阅读 Chapter 10 HOW JACK WELCH RUNS GE 1.教学目的 本文立意是使学生了解杰克：韦尔奇，通用电气公司(GE)前首席执行官(April1981-April2001)如 何通过发挥他的独特个性和作风，探索创建新的企业管理的观念和手段成功地领导、影响着这个全 美业务范围最广，机构最庞杂企业帝国。通过本课学习，学生应回答下列问题并掌握相关概念的英 文表达法： >韦尔奇建立的何种沟通渠道去了解GE员工并形成他的见解和企业战略的？ >韦尔奇展现了其何种人格魅力或特征来影响GE的员工？ >韦尔奇如何利用并改造GE的企业管理惯例的？ >韦尔奇培养人力资源的理念和措施是什么？ >韦尔奇的管理作风的特点是什么？ 韦尔奇是如何改变质量创新的观念的？举例说明。 川.教学计划 拟使用六课时完成本课内容。一课时介绍背景知识，四课时用于课文讲解及难点讨论，最后一课时 可供师生共同讨论相关问题，如韦尔奇的管理理念和实际管理操作方法能为中国的企业家们提供哪 些启迪。 川.教学方法 首先介绍美国通用电气公司的发展，产品和韦尔奇上任时面临的挑战，使学生初步了解原本的 文化和公司背景。之后点出原文各章节的内容重点和他们相互关系，以期让学生抓住原文写作的逻 辑和其基本结构。随后按章节顺序详细讲解原文，讲解方法力求师生互动，多采用问答或讨论的形 式，鼓励学生主动参与课堂交流，避免一言堂的呆板式授课。点出原文关键词或语言难点，提供的 英语同义词或反义词，以利学生的理解和词汇的扩大。 IV.背景知识 1.John F.Welch,Jr.(Jack Welch) Mr.Welch,a native of Salem,Massachusetts,served as Chairman and Chief Executive Officer of General Electric from 1981-2001. 第1页共9页
高级商务英语阅读 Chapter 10 HOW JACK WELCH RUNS GE I．教学目的 本文立意是使学生了解杰克·韦尔奇，通用电气公司(GE) 前首席执行官（April 1981-April 2001）如 何通过发挥他的独特个性和作风，探索创建新的企业管理的观念和手段成功地领导、影响着这个全 美业务范围最广，机构最庞杂企业帝国。通过本课学习，学生应回答下列问题并掌握相关概念的英 文表达法： ¾ 韦尔奇建立的何种沟通渠道去了解 GE 员工并形成他的见解和企业战略的？ ¾ 韦尔奇展现了其何种人格魅力或特征来影响 GE 的员工？ ¾ 韦尔奇如何利用并改造 GE 的企业管理惯例的？ ¾ 韦尔奇培养人力资源的理念和措施是什么？ ¾ 韦尔奇的管理作风的特点是什么？ ¾ 韦尔奇是如何改变质量创新的观念的？举例说明。 II．教学计划 拟使用六课时完成本课内容。一课时介绍背景知识，四课时用于课文讲解及难点讨论，最后一课时 可供师生共同讨论相关问题， 如韦尔奇的管理理念和实际管理操作方法能为中国的企业家们提供哪 些启迪。 III．教学方法 首先介绍美国通用电气公司的发展，产品和韦尔奇上任时面临的挑战，使学生初步了解原本的 文化和公司背景。之后点出原文各章节的内容重点和他们相互关系，以期让学生抓住原文写作的逻 辑和其基本结构。随后按章节顺序详细讲解原文，讲解方法力求师生互动，多采用问答或讨论的形 式，鼓励学生主动参与课堂交流，避免一言堂的呆板式授课。点出原文关键词或语言难点， 提供的 英语同义词或反义词，以利学生的理解和词汇的扩大。 IV．背景知识 1. John F. Welch, Jr. (Jack Welch) Mr. Welch, a native of Salem, Massachusetts, served as Chairman and Chief Executive Officer of General Electric from 1981-2001. 第 1 页 共 9 页
能男华经悔贸多大圣 高级商务英语阅读 Mr.Welch was born in Salem in 1936.He received his B.S.degree in chemical engineering from the University of Massachusetts in 1957 and his M.S.and Ph.D.degrees in chemical engineering from the University of Illinois in 1960. In 1960,Mr.Welch joined GE as a chemical engineer for its Plastics division in Pittsfield, Massachusetts.He was elected the company's youngest Vice President in 1972 and was named Vice Chairman in 1979.In December 1980 it was announced that he would succeed Reginald H. Jones and in April 1981 he became the eighth Chairman and CEO.Mr.Welch retired as Chairman and CEO of General Electric in September 2001. In September 2001,Mr.Welch published his autobiography,"Jack,Straight From The Gut."The book quickly jumped to the #1 spot on bestseller lists from "The New York Times,""The Wall Street Journal,"Amazon.com,"USA Today"Non-Fiction and the Association of Independent Booksellers. In addition to his new role as author,Mr.Welch serves as a consultant to a small group of Fortune 500 business CEOs. 2.General Electric (GE) This American company traces its beginnings to Thomas A.Edison,who established Edison Electric Light Company in 1878.In 1892,a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company.GE is a diversified technology,manufacturing and services company dedicated to creating products from aircraft engines and power generation to financial services,medical imaging,television programming and plastics.GE operates in more than 100 countries and employs more than 315,000 people worldwide.Jeffrey R.Immelt is Chairman and Chief Executive Officer as of September 7,2001. GE's 2002 revenues are $131.7 billion and its year's net earnings $15.1billion($1.51 per share) before cumulative effect of accounting changes.Its 2002 cash from operating activities is $15.2 billion excluding progress collections;($10.1 billion total).GE's 2002 international revenues are $52.9 billion(40%of total revenues)and its 2002 R&D expenditures $2.6 billion.And its 2002 total 第2页共9页
高级商务英语阅读 Mr. Welch was born in Salem in 1936. He received his B.S. degree in chemical engineering from the University of Massachusetts in 1957 and his M.S. and Ph.D. degrees in chemical engineering from the University of Illinois in 1960. In 1960, Mr. Welch joined GE as a chemical engineer for its Plastics division in Pittsfield, Massachusetts. He was elected the company's youngest Vice President in 1972 and was named Vice Chairman in 1979. In December 1980 it was announced that he would succeed Reginald H. Jones and in April 1981 he became the eighth Chairman and CEO. Mr. Welch retired as Chairman and CEO of General Electric in September 2001. In September 2001, Mr. Welch published his autobiography, "Jack, Straight From The Gut." The book quickly jumped to the #1 spot on bestseller lists from "The New York Times," "The Wall Street Journal," Amazon.com, "USA Today" Non-Fiction and the Association of Independent Booksellers. In addition to his new role as author, Mr. Welch serves as a consultant to a small group of Fortune 500 business CEOs. 2． General Electric （GE) This American company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is a diversified technology, manufacturing and services company dedicated to creating products from aircraft engines and power generation to financial services, medical imaging, television programming and plastics. GE operates in more than 100 countries and employs more than 315,000 people worldwide. Jeffrey R. Immelt is Chairman and Chief Executive Officer as of September 7, 2001. GE’s 2002 revenues are $131.7 billion and its year’s net earnings $15.1billion ($1.51 per share) before cumulative effect of accounting changes. Its 2002 cash from operating activities is $15.2 billion excluding progress collections; ($10.1 billion total). GE’s 2002 international revenues are $52.9 billion (40% of total revenues) and its 2002 R&D expenditures $2.6 billion. And its 2002 total 第 2 页 共 9 页
雒州4经降貿昌大是 高级商务英语阅读 assets are $575.0 billion. GE's values are described as "unyielding integrity,commitment to performance and thirst for change,"and include the slogans as follows: -Passion for our customers:measuring our success by that of our customers...always driven by six sigma quality a spirit of innovation -meritocracy:creating opportunities for the best people from around the world to grow and live their dreams -growth driven,globally oriented:growing our people,markets and businesses around the world every person,every idea counts:respecting the individual and valuing contributions of each employee -playing offense:using the advantages of size to take risks and try new things...never allowing size to be a disadvantage -Embracing speed and excellence:using the benefits of a digital age to accelerate our success and build a faster and smarter GE -Living the hallmarks of GE leadership: passion for learning and sharing ideas committed to delivering results in every environment ability to energize and inspire global,diverse teams connected to workplace,customers and communities...In touch with the world V.课文讲解 术语讲解 people issues 员工问题 hierarchy 等级结构 charisma 超凡魅力，感召力 informality 不拘泥形式，形式简化 quality initiative 质量创新活动 Six Sigma 六西格玛 the chain of command 指挥系统，控制链 communicating across layers 跨等级沟通 第3页共9页
高级商务英语阅读 assets are $575.0 billion. GE’s values are described as “ unyielding integrity, commitment to performance and thirst for change,” and include the slogans as follows: – Passion for our customers: measuring our success by that of our customers...always driven by six sigma quality a spirit of innovation – meritocracy: creating opportunities for the best people from around the world to grow and live their dreams – growth driven, globally oriented: growing our people, markets and businesses around the world – every person, every idea counts: respecting the individual and valuing contributions of each employee – playing offense: using the advantages of size to take risks and try new things...never allowing size to be a disadvantage – Embracing speed and excellence: using the benefits of a digital age to accelerate our success and build a faster and smarter GE. –Living the hallmarks of GE leadership: passion for learning and sharing ideas committed to delivering results in every environment ability to energize and inspire global, diverse teams connected to workplace, customers and communities... In touch with the world V．课文讲解 术语讲解 people issues 员工问题 hierarchy 等级结构 charisma 超凡魅力，感召力 informality 不拘泥形式，形式简化 quality initiative 质量创新活动 Six Sigma 六西格玛 the chain of command 指挥系统，控制链 communicating across layers 跨等级沟通 第 3 页 共 9 页
爸勇经降贸多大岸 高级商务英语阅读 levers of leadership 领导杠杆或手段 efficiencies in business 企业的效率 课文注释 1.How he has astutely moved the once Establishment-maker of things into services.(p. 211) An Establishment is understood as a public or private institution,such as a company or school.In its early and development stages,GE operated mainly as a manufacturer of aircraft engines,power generation,home appliances,medical instrument and many other products.In the past number of decades,the company has moved into services industries,such as financial services,and television programming. 2.emerging markets(p.211) Emerging markets refer to countries that have shown fast growth in terms of domestic market demand and foreign trade over the last two decades.Emerging-market nations include Malaysia, Mexico,South Korea,Chile,South Africa,and Poland)have had their sovereign debt upgraded in recent years to investment-grade status China,India,Russia,Malaysia and Mexico are included in the category. 3.He does it through sheer force of personality,coupled with an unbridled passion for winning the game of business:(p.211) Through the sheer force means because of his capacity for affecting the minds or behavior of others.She succeeded through hard work.她努力工作取得了成功。Unbridled means being unrestrained or uncontrolled.不羁的；无法控制的 4.First off,there are the thousands of"students"he has encountered in his classes at the Croton-on-Hudson campus,which everyone at GE just calls Crotonville.(p.211) Croton-on-Hudson,located 33 miles north of Manhattan,New York City,is a beautiful area for escape from the busy life of NYC and features some popular attractions.GE holds its annual meetings or training programs in the area.The"students"refers to the GE managers who attended 第4页共9页
高级商务英语阅读 levers of leadership 领导杠杆或手段 efficiencies in business 企业的效率 课文注释 1. How he has astutely moved the once Establishment-maker of things into services. (p. 211) An Establishment is understood as a public or private institution, such as a company or school. In its early and development stages, GE operated mainly as a manufacturer of aircraft engines, power generation, home appliances, medical instrument and many other products. In the past number of decades, the company has moved into services industries, such as financial services, and television programming. 2. emerging markets (p. 211) Emerging markets refer to countries that have shown fast growth in terms of domestic market demand and foreign trade over the last two decades. Emerging-market nations include Malaysia, Mexico, South Korea, Chile, South Africa, and Poland) have had their sovereign debt upgraded in recent years to investment-grade status China, India, Russia, Malaysia and Mexico are included in the category. 3. He does it through sheer force of personality, coupled with an unbridled passion for winning the game of business: (p.211) Through the sheer force means because of his capacity for affecting the minds or behavior of others. She succeeded through hard work. 她努力工作取得了成功。Unbridled means being unrestrained or uncontrolled. 不羁的；无法控制的 4. First off, there are the thousands of ''students'' he has encountered in his classes at the Croton-on-Hudson campus, which everyone at GE just calls Crotonville. (p.211) Croton-on-Hudson, located 33 miles north of Manhattan, New York City, is a beautiful area for escape from the busy life of NYC and features some popular attractions. GE holds its annual meetings or training programs in the area. The “students” refers to the GE managers who attended 第 4 页 共 9 页
碰男降贸多大是 高级商务英语阅读 those meetings and listened to Welch's speeches. 5.More than half is devoted to "people"issues.(p.211) The "people"here refer to GE's staff. 6.Informality (p.211) Informality means not being in accord with prescribed regulations or forms;不拘泥规定和形式，简 化形式 7.The metaphor,however quirky for such a colossus,allows Welch to mentally roll up his sleeves,slip into an apron,and get behind the counter.(p.212) Mentally means being performed by or existing in the mind.The literal messages of the phrases--to roll up his sleeves,slip into an apron,and get behind the counter-are the descriptions of the early morning routine of the owner of a grocery store to get ready for the day's business.Symbolically,it means working hard.This figure of speech is used in the text to describe how Welch works hard and seriously in his mind everyday to figure out solutions to GE's transformation. 8.If the hierarchy that Welch inherited,with its nine layers of management,hasn't been completely nuked,it has been severely damaged.(p.212) Hierarchy means the classification of a group of people according to their statuses and in the text refers to GE's management levels in an organizational hierarchy.In a large American company, managers'jobs are arranged in a typical hierarchical structure,consisting of three major levels.Top managers are at the top of the hierarchy and include such titles as president,chairperson. executive director,chief executive officer (CEO)and executive vice-president.Below the top managers are middle managers or business unit heads,including general managers,administrator and department managers.Next come the first-line managers,including production,sales and R&D supervisors and MIS,HRM and accounting supervisors.At the bottom of the hierarchy are non-managerial employees,including line jobs and staff jobs.The verb to nuke in the text means to destroy and deconstruct GE's hierarchical management structure. 9.It has as much to do with Welch's charisma as it has to do with the less visible rhythms 第5页共9页
高级商务英语阅读 those meetings and listened to Welch’s speeches. 5. More than half is devoted to “people'' issues. (p.211) The “people” here refer to GE’s staff. 6. Informality (p.211) Informality means not being in accord with prescribed regulations or forms; 不拘泥规定和形式, 简 化形式 7. The metaphor, however quirky for such a colossus, allows Welch to mentally roll up his sleeves, slip into an apron, and get behind the counter. (p.212) Mentally means being performed by or existing in the mind. The literal messages of the phrases--to roll up his sleeves, slip into an apron, and get behind the counter—are the descriptions of the early morning routine of the owner of a grocery store to get ready for the day’s business. Symbolically, it means working hard. This figure of speech is used in the text to describe how Welch works hard and seriously in his mind everyday to figure out solutions to GE’s transformation. 8. If the hierarchy that Welch inherited, with its nine layers of management, hasn't been completely nuked, it has been severely damaged. (p.212) Hierarchy means the classification of a group of people according to their statuses and in the text refers to GE’s management levels in an organizational hierarchy. In a large American company, managers’ jobs are arranged in a typical hierarchical structure, consisting of three major levels. Top managers are at the top of the hierarchy and include such titles as president, chairperson, executive director, chief executive officer (CEO) and executive vice-president. Below the top managers are middle managers or business unit heads, including general managers, administrator and department managers. Next come the first-line managers, including production, sales and R&D supervisors and MIS, HRM and accounting supervisors. At the bottom of the hierarchy are non-managerial employees, including line jobs and staff jobs. The verb to nuke in the text means to destroy and deconstruct GE’s hierarchical management structure. 9. It has as much to do with Welch’s charisma as it has to do with the less visible rhythms 第 5 页 共 9 页