nit 10 text b Advertising L, Teaching aims 1. Get students to master the following words and phrases Civil, device, effective, expand, highly, living, merely , react, respond, trace, at the beginning of, be described as, be filled with, be traced back, leaf through, shout out, take the place of 2. Practice the following skills a. reading distinguishing facts from opinions b. translation-省略译 C. writing--------invitation letter d listening speaking intonation, taking leave listening comprehension I Main difficult points 1. Comprehension of the text 2. Usage of the words, phases and skills mentioned above 3. The skills mentioned above Teaching procedures I Introduction
Unit 10 Text B Advertising I, Teaching aims 1. Get students to master the following words and phrases Civil, device, effective, expand, highly, living, merely ,react, respond, trace, at the beginning of, be described as, be filled with, be traced back, leaf through, shout out, take the place of 2. Practice the following skills a. reading ----distinguishing facts from opinions b. translation------省略译 c. writing--------invitation letter d. listening & speaking -----intonation, taking leave, listening comprehension Ⅱ.Main difficult points 1.Comprehension of the text 2.Usage of the words, phases and skills mentioned above 3. The skills mentioned above Teaching procedures ⅠIntroduction
Advertising plays a more and more important role in our daily life, as we more often buy things or use services that have been advertised in newspapers, magazines, on the radio or television But do you know when advertising first appeared and what kind of purposes advertising has? This passage will tell us something about it Ⅱ. Outline Section one An introduction to advertising Para Advertising is part of our daily lives Para.2 Advertising is a big business Para. 3 The purpose of advertising Para.4 The definition of advertising Section two The history of advertising Paras. 5.6.7 Advertising is very old Paras. 8.9 The development of advertising Il. Detailed Study of the Text 1. To realize this fact, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening
Advertising plays a more and more important role in our daily life, as we more often buy things or use services that have been advertised in newspapers, magazines, on the radio or television .But do you know when advertising first appeared and what kind of purposes advertising has? This passage will tell us something about it. Ⅱ.Outline Section One An introduction to advertising Para.1 Advertising is part of our daily lives. Para.2 Advertising is a big business. Para.3 The purpose of advertising Para.4 The definition of advertising Section Two The history of advertising Paras.5,6,7 Advertising is very old. Paras.8,9 The development of advertising Ⅲ. Detailed Study of the Text 1. To realize this fact, you have only to leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening
-To be aware of/accept this fact you have only to look through a magazine or newspaper or calculate the total number of the radio or television commercials that you hear in one evening leaf through: to turn the pages quickly without looking at them carefully e.g. While we are waiting in the waiting-room we are often offered some magazines and newspapers to leaf through Mr Thompson is busy now. If you are not in a hurry, please sit down, have a cup of coffee and leaf through these magazines Commercial: an advertisement that is broadcast on television or radio 2.And people respond to the many devices that advertisers use to gain their attention respond to: to react to something by doing or say ing something oneself e.g. She responded to my offer of help with a smile He often responded to the pressure by having a good rest The disease failed to respond to the drugs 3.Advertising is a big business-and to many people, a fascinating business. filled with attraction and excitement. 一广告是种大专卖,对许多人而言,又是一项富有吸引力的 事业,充满了魅力的激情
—To be aware of/accept this fact ,you have only to look through a magazine or newspaper or calculate the total number of the radio or television commercials that you hear in one evening leaf through :to turn the pages quickly without looking at them carefully e.g. While we are waiting in the waiting-room ,we are often offered some magazines and newspapers to leaf through. Mr. Thompson is busy now. If you are not in a hurry, please sit down, have a cup of coffee and leaf through these magazines. Commercial: an advertisement that is broadcast on television or radio 2.And people respond to the many devices that advertisers use to gain their attention. respond to : to react to something by doing or saying something oneself e.g. She responded to my offer of help with a smile. He often responded to the pressure by having a good rest. The disease failed to respond to the drugs. 3.Advertising is a big business-and ,to many people, a fascinating business, filled with attraction and excitement. —广告是种大专卖，对许多人而言，又是一项富有吸引力的 事业，充满了魅力的激情
Business is work relating to the production, buy ing, and selling of goods or services. a business is an organization which produces and sells goods or which provides a service, You use business to refer in a general way to an event, situational,or activity that you are talking about. If you have some business to deal with, you have something, especially something important to deal with. If you say that something is your business, you mean that it census you personally and tat other people have no right to get involved in it. If you say that someone "Mind your own business"or" It's none of your business, you are telling them not to ask about something that does not concern them be filled with full of The party is filled with friendly atmosphere 4.It is part literature, part art, and part show business. To some extent advertising is literature, art, and show bu usiness If you say that something is part one thing, part another, you mean that it is to some extent the first thing and to some extent the first thing and to some extent the second "Part here is used as an adverb, meanIng” partly” e.g. This story is part fiction and part fact He was part right and part wrong
Business is work relating to the production, buying, and selling of goods or services. A business is an organization which produces and sells goods or which provides a service, You use business to refer in a general way to an event, situational, or activity that you are talking about. If you have some business to deal with, you have something, especially something important ,to deal with. If you say that something is your business, you mean that it census you personally and tat other people have no right to get involved in it. If you say that someone “Mind your own business” or “It’s none of your business”, you are telling them not to ask about something that does not concern them. be filled with: full of The party is filled with friendly atmosphere. 4.It is part literature, part art , and part show business. —To some extent advertising is literature, art, and show business. If you say that something is part one thing , part another, you mean that it is to some extent the first thing and to some extent the first thing and to some extent the second. “Part” here is used as an adverb , meaning” partly” e.g. This story is part fiction and part fact. He was part right and part wrong
5. be described as: to be regarded as e.g. The newspaper is well described as a daily history of the wor was described as being very clever 6. expand: to(cause to grow larger e.g. Many old factories have been expanded in recent years He expanded his short story into a novel 7., it would still stand today today it (advertising)would also be described as salesmanship in print stand: to remain true. be valid e.g. He pointed out that the agreement would still stand We needn't change these words. and let them stand 8.at one time: at the same time e.g. they all tried to talk at one time cf. At one time I used to play a lot of sports, but I seem to have lost interest now 9. It cam be traced back as far as the public criers of ancient Greece.. its history/origin goes back to public criers of ancient greece trace bake: to find the origins of. by going back in time e.g. The history of his family can be traced back to the 10th centur
5. be described as : to be regarded as e.g. The newspaper is well described as a daily history of the world. He was described as being very clever. 6 .expand: to(cause to )grow larger e.g. Many old factories have been expanded in recent years. He expanded his short story into a novel. 7.…,it would still stand today. — … today it (advertising)would also be described as salesmanship in print. stand: to remain true, be valid e.g. He pointed out that the agreement would still stand. We needn’t change these words, and let them stand. 8.at one time: at the same time e.g. they all tried to talk at one time. cf. At one time I used to play a lot of sports, but I seem to have lost interest now. 9. It cam be traced back as far as the public criers of ancient Greece… its history/origin goes back to public criers of ancient Greece… trace bake: to find the origins of…by going back in time e.g. The history of his family can be traced back to the 10th century