egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being
Egocentrism Tendency of people to be concerned above all with their own values, beliefs, well-being
Demographic Audience Analysis A ge Gender Sexual orientation
Demographic Audience Analysis • Age • Gender • Sexual orientation
Demographic Audience Analysis Racial ethnic, cultural background Religion Group membership
Demographic Audience Analysis • Racial, ethnic, cultural background • Religion • Group membership
Stereotyping Creating oversimplified image of group Usually done by assuming all members of group are alike
Stereotyping • Creating oversimplified image of group • Usually done by assuming all members of group are alike