ReferralCandy PRESENTS ACOUIRE CUSTOMERS WITHRYSDURABOUT PAGE
PRESENTS WITH YOUR ABOUT PAGE ACQUIRE CUSTOMERS
MAKEIT ABOUT THEM NOT YOU 000 It' s all about framing Nobody cares about your business. They care about what your business can do for them. They want to be persuaded that you and your product are a right fit for them You can talk about yourself, but showcase why you are someone they should give their business to
MAKE IT ABOUT THEM, NOT YOU It’s all about framing. Nobody cares about your business. They care about what your business can do for them. They want to be persuaded that you and your product are a right fit for them. You can talk about yourself, but showcase why you are someone they should give their business to. 1
EVIDENCE POSITIVE FRAMING AFFECTS CONSUMER DECISIONS! When psychologists Tversky Kahneman used positive framing in 1981 to tweak Option(A)in a questionnaire, the percentage of people who chose that option jumped from 22% to 72% Before After A B Source http.//en.wkipedia,org/wiky/framingeffect(psychology/
Source: http://en.wikipedia.org/wiki/Framing_effect_(psychology) B Before A B After A EVIDENCE POSITIVE FRAMINGAFFECTS CONSUMER DECISIONS! When psychologists Tversky & Kahneman used positive framing in 1981 to tweak Option (A) in a questionnaire,the percentage of people who chose that option jumped from 22% to 72%
EXAMPLE COPYBLOGGER We dont just teach Content Marketing.We Buit Our Company With It If they built their company with it, they must be really good at it. And they must be able to help you build yours
If they built their company with it, they must be really good at it. And they must be able to help you build yours. COPYBLOGGER EXAMPLE
MAKE YOUR HEADLINE YOUR VALUE PROPOSITION toO k HAUS Start Strong Skip "About,"About Us","Who We Are", etc. They know what they clicked on, so don't state the obvious Make your case instead
MAKE YOUR HEADLINE YOUR VALUE PROPOSITION Start Strong. Skip "About", "About Us", "Who We Are", etc. They know what they clicked on, so don't state the obvious. Make your case instead. 2