NEWS WHAT'S YOUR HABIT?
rack Indulge nvest
Fix Track Fill Indulge Invest
Getting under the skin of the smartphone newsbrand reader-a two stage approach Passive smartphone data analysis Interactive daily blogging 1004 users of newsbrand websites. 13 millennials aged 18-34 238 users of newsbrand apps Recruited using Generation News quiz 16th April to 16th July 2015 15th to 21st August 2015 RuU Lieberman Research worldw de
Getting under the skin of the smartphone newsbrand reader - a two stage approach Passive smartphone data analysis • 1004 users of newsbrand websites • 238 users of newsbrand apps • 16th April to 16th July 2015 Interactive daily blogging • 13 millennials aged 18-34 • Recruited using Generation News quiz • 15th to 21st August 2015
The smartphone ecosystem Breadth Habit Accessibility and Continuous -conversation Iversity
Habit Accessibility Breadth and Diversity Continuous conversation The smartphone ecosystem
Five principles 1. Choose your 2. Prime your 3. Enter their 4. Fuel their 5. Play the moment audience world conversation field
Five principles 1. Choose your moment 2. Prime your audience 3. Enter their world 4. Fuel their conversation 5. Play the field