5 STAGES OF BUYING og DECISION PROCESS PRESENTED BY SLIDESHOP
How do consumers decide what and which product to buy? Here's the process: 3 4 5 Need Search for Evaluation of Purchase Post-purchase recognition information alternatives decision ehavior
d 1 Need Recognition No need, no purchase. Consumer's need i triggered by internal or de/Buy Now external stimuli
Internal need: External need I haven't eaten lunch yet. That dish looks and I'll buy some food at the smells so good. l'llgive supermarket It a try
52 Search for Information Consumer seeks information that can help him make a purchasing decision