Viewing, Listening & Speaking 下 Lead-in Questions for groups 3 and 4 1. What are the negative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity? Book 2- Unit 4
Viewing, Listening & Speaking Lead-in Questions for groups 3 and 4: 1. What are the negative social effects of advertisements? 2. Should young people buy clothes advertised by celebrity? Book 2 – Unit 4
Viewing, Listening & Speaking SA Matching Game Work in pairs, try to identify the associative meaning of these ads Advertisements Product/Company I Good to the last drop A. Ericsson mobile phone 2. Make yourself heard B Ricoh photocopier 3. Obey your thirst C. Cigarette brand“More” 4. We lead Others copy. D. IBM corporation 5. Ask for more E a washing machine 6. No business too small. F Sprite soda drink no problem too big. G. American Express credit 7. Drivers wanted card 8. Don't leave home without it H. Volkswagen cars 9. She works while you rest. I Maxwell coffee Book 2- Unit 4
Viewing, Listening & Speaking Matching Game Work in pairs, try to identify the associative meaning of these ads. Advertisements Product/Company 1. Good to the last drop. A. Ericsson mobile phone 2. Make yourself heard. B. Ricoh photocopier 3. Obey your thirst. C. Cigarette brand “More” 4. We lead. Others copy. D. IBM corporation 5. Ask for more. E. a washing machine 6. No business too small, F. Sprite soda drink no problem too big. G. American Express credit 7. Drivers wanted. card 8. Don’t leave home without it. H. Volkswagen cars 9. She works while you rest. I. Maxwell coffee Book 2 – Unit 4
Viewing, Listening & Speaking Brainstorming A Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads 大宝 天天见 A Sequence Game 神州行 我看行 Now the class is divided 恒源祥 羊羊羊 into two groups. In turn 过节送礼 黄金搭档 each group will give an 风驰电掣 大运摩托 ad logo until no more logo can be provided 人要衣装 我要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金 Book 2- Unit 4
Viewing, Listening & Speaking Brainstorming 大宝 天天见 神州行 我看行 恒源祥 羊羊羊 过节送礼 黄金搭档 风驰电掣 大运摩托 人要衣装 我要靓妆 钻石恒久远 一颗永流传 简约不简单 利朗商务男装 今年过节不收礼 收礼还收脑白金 Now the class is divided into two groups. In turn each group will give an ad logo until no more logo can be provided. A Sequence Game A. Compete to see how much we know about Chinese ad logo. You would find how deeply we are influenced by ads. Book 2 – Unit 4