Experiencing English 2, Unit 3 Advertising ip Words and Expressions 1. inspire: encourage in(someone)the ability to act Examples: We need a new captain-someone who can inspire the team. Success inspires us for fresh efforts. Passage B The AD Council at a Glance FRNSWUCG
Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 1. inspire: encourage in (someone) the ability to act Examples: • We need a new captain - someone who can inspire the team. • Success inspires us for fresh efforts
Experiencing English 2, Unit 3 Advertising ip Words and Expressions 2. testify: bear witness, serve as proof Examples: The teacher testified to the pupil's ability and willingness to work hard Her real face testified to her guilty Passage B The AD Council at a Glance FRNSWUCG
Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 2. testify: bear witness, serve as proof Examples: • The teacher testified to the pupil's ability and willingness to work hard. • Her real face testified to her guilty
Experiencing English 2, Unit 3 Advertising Words and Expressions 3. launch: get started, set going Examples: The government has launched a new plan to build more houses The firm launched the new product with a big advertising campaign Passage B The AD Council at a Glance FRNSWUCG
Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 3. launch: get started,set going Examples: • The government has launched a new plan to build more houses. • The firm launched the new product with a big advertising campaign
Experiencing English 2, Unit 3 Advertising Words and Expressions 4. estimate: form judgments about, calculate (the lost, value, size, etc. Examples: She made plans and estimated means and resources asked three building firms to estimate for the repairs to the roof Passage B The AD Council at a Glance FRNSWUCG
Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 4. estimate: form judgments about, calculate (the lost, value, size, etc.) Examples: • She made plans and estimated means and resources. • I asked three building firms to estimate for the repairs to the roof
Experiencing English 2, Unit 3 Advertising ip Words and Expressions 5. category: division or class in a complete system or grouping Examples: Helen groups all people into two categories: these she likes and those she dislikes This book falls into the category of reference book Passage B The AD Council at a Glance FRNSWUCG
Experiencing English 2, Unit 3 Advertising Passage B The AD Council at a Glance Words and Expressions 5. category: division or class in a complete system or grouping Examples: • Helen groups all people into two categories: these she likes and those she dislikes. • This book falls into the category of reference book