5 Most large companies have a public relations department, which tells the public about the company's plans and activities. The department is made up of writers, editors, photographic and picture experts, and researchers
home 5 Most large companies have a public relations department, which tells the public about the company’s plans and activities. The department is made up of writers, editors, photographic and picture experts, and researchers
There are many ways to reveal a company's activities and character. A very effective one is through speeches by officials of the company before organisations such as the local chamber of commerce and various clubs The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company's views Printed pamphlets and booklets, including the company magazine and the annual report of the management to the shareholders, also help inform the public about a company. Motion-picture films are often used to show people something about a company. A company may also, as a public service, undertake projects not directly connected with its business, to help make society better
home 6 There are many ways to reveal a company’s activities and character. A very effective one is through speeches by officials of the company before organisations such as the local chamber of commerce and various clubs. The speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, educators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets, including the company magazine and the annual report of the management to the shareholders, also help inform the public about a company. Motion-picture films are often used to show people something about a company. A company may also, as a public service, undertake projects not directly connected with its business, to help make society better
Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside company might miss because they are too close to the situation 8 Anyone who plans to do public relations work should get as broad an education as possible In addition to a college education work in some area of the communications field- on a newspaper or with a broadcasting station -is useful for the future public relations officer
home 7 Besides using their own public relations staffs, many companies hire independent public relations firms, which work for several clients at once. Specially trained outsiders often see trends or problems that people inside company might miss because they are too close to the situation. 8 Anyone who plans to do public relations work should get as broad an education as possible. In addition to a college education, work in some area of the communications field — on a newspaper or with a broadcasting station — is useful for the future public relations officer