Main points of the text 1.Product presentation 2.Product publicity 3.Brand image of the product 4.The identification of the manufacturer 制价爱行蜀易大考
Main points of the text Main points of the text 1.Product presentation Product presentation 2.Product publicity Product publicity 3.Brand image of the product Brand image of the product 4.The identification of the The identification of the manufacturer manufacturer C
尉所委所贺易大考 1 Background terminology
Background & Background & terminology terminology
Background and terminology product adaptation 产品调整 In order to promote sales in a particular place or country,a manufacturer has to change its product,either shape,size,color, weight,or quality,function, performance,in accordance with the particular requirements,tastes of the potential customers and/or the regulations,legal stimulations of the government
Background and terminology Background and terminology product adaptation product adaptation 产品调整 In order to promote sales in a In order to promote sales in a particular place or country, a particular place or country, a manufacturer has to cturer has to change its change its product, either shape, size, color, product, either shape, size, color, weight, or quality, function, weight, or quality, function, performance, in accordance with the performance, in accordance with the particular requirements, tastes of the particular requirements, tastes of the potential customers and/or the potential customers and/or the regulations, legal stimulations of the regulations, legal stimulations of the government. government
Background and terminology product presentation产品展示 A series of activities to show to the public the particular physical features and that associated with the product.There are different ways to do this:displaying, illustrating,advertising,free sampling,etc.The purpose of such activities is trying to promote the sales
Background and terminology Background and terminology product presentation product presentation 产品展示 A series of activities to show to the A series of activities to show to the public the particular physical public the particular physical features and that associated with features and that associated with the product. There are different the product. There are different ways to do this: displaying, ways to do this: displaying, illustrating, advertising, free illustrating, advertising, free sampling, etc. The purpose of such sampling, etc. The purpose of such activities is trying to promote the activities is trying to promote the sales
Background and terminology Heraclitus 赫拉克里特Heraclitus(540?-480? BC),Greek philosopher,who believed that fire is the primordial source of matter and that the entire world is in a constant state of change.He was born in Ephesus,an ancient Greek city in Asia Minor,in what is now Turkey
Background and terminology Background and terminology Heraclitus Heraclitus 赫拉克里特Heraclitus (540? Heraclitus (540? -480? BC), Greek philosopher, who BC), Greek philosopher, who believed that fire is the primordial believed that fire is the primordial source of matter and that the entire source of matter and that the entire world is in a constant state of world is in a constant state of change. He was born in Ephesus, an change. He was born in Ephesus, an ancient Greek city in Asia Minor, in ancient Greek city in Asia Minor, in what is now Turkey. what is now Turkey