Main points of the text 1.Pricing is a complex and generally unscientific activity in most firms. 2.Two pricing objectives 3.The details of the price setting 制价爱行蜀易大考 15
Main points of the text Main points of the text 1.Pricing is a complex and generally Pricing is a complex and generally unscientific activity in most firms. unscientific activity in most firms. 2.Two pricing objectives Two pricing objectives 3.The details of the price setting The details of the price setting
Main points of the text The consumer is the final controller the price. 制价爱行蜀易大考
Main points of the text Main points of the text 4.The consumer is the final controller The consumer is the final controller the price. the price
尉所委所贺易大考 1 Background terminology
Background & Background & terminology terminology
Background and terminology 1.Pricing is a complex and generally unscientific activity in most firms.定价对大多数公司来说是一个复杂 的而且一般是非科学的活动。 "A firm"means the name or designation under which a company transacts business.It is derived from Latin furmus”meaning "to ratify by signature'”.商号，即在某 名称或名义下公司办理事务。这个词来自拉丁语“furmus”, 意为“签名批准”。 The word "firm"is a general term that probably applies to any business organization,whether incorporated or not.“firm”这个词是公司的一般称呼，可以指任何商业组 织，无论是股份有限公司还是独资公司。 刿价爱所質易大考
Background and terminology Background and terminology 1. Pricing is a complex and generally unscientific 1. Pricing is a complex and generally unscientific activity in most firms. activity in most firms. 定价对大多数公司来说是一个复杂 定价对大多数公司来说是一个复杂 的而且一般是非科学的活动。 的而且一般是非科学的活动。 “A firm ”means the name or designation under which a means the name or designation under which a company transacts business. It is derived from Latin company transacts business. It is derived from Latin “furmus” ” meaning meaning “to ratify by signature to ratify by signature ” . 商号, 即在某 名称或名义下公司办理事务。这个词来自拉丁语 名称或名义下公司办理事务。这个词来自拉丁语 “furmus ” , 意为 “签名批准 ” 。 The word "firm" is a general term that probably applies The word "firm" is a general term that probably applies to any business organization, whether incorporated or to any business organization, whether incorporated or not. “firm” ” 这个词是公司的一般称呼，可以指任何商业组 这个词是公司的一般称呼，可以指任何商业组 织，无论是股份有限公司还是独资公司。 织，无论是股份有限公司还是独资公司
Background and terminology 那么，company和corporation的区别是什么呢？ “Company”means a business enterprise,an organization created to pursue profit by providing goods or services.It is abbreviated as "Co."It sometimes refers to a partner or partners not specifically named in a firm's title.“company”指一般的 商业企业，即靠提供商品和服务来盈利而组成的一个企业。 通常缩写为“℃0.”。有时指没有用商行命名而由一个合伙人 或多个合伙人组成。例如：Lee Rogers and Company 李罗杰斯与其合伙人。 制价爱行蜀易大考
Background and terminology Background and terminology 那么，company 和corporation的区别是什么呢？ “Company” means a business enterprise, an organization created to pursue profit by providing goods or services. It is abbreviated as “Co.” It sometimes refers to a partner or partners not specifically named in a firm‘s title. “company” 指一般的 商业企业，即靠提供商品和服务来盈利而组成的一个企业。 通常缩写为“Co.”。有时指没有用商行命名而由一个合伙人 或多个合伙人组成。例如：Lee Rogers and Company 李·罗杰斯与其合伙人