Background and terminology marketing mix营销组合 "The marketing mix"means factors that help a company or firm sell its products.Four elements are normally distinguished:getting the right product to the market;selling the product at the right price;ensuring that the promotion is right-that is, 贵价爱，所質易大孝
Background and terminology Background and terminology marketing mix marketing mix 营销组合 “The marketing mix The marketing mix”means factors means factors that help a company or firm sell its that help a company or firm sell its products. Four elements are normally products. Four elements are normally distinguished: getting the right distinguished: getting the right product to the market; selling the product to the market; selling the product at the right price; ensuring product at the right price; that the promotion is right—that is
Background and terminology advertising and marketing for the product; and ensuring that the product is distributed to the most convenient place for customers to buy it. 朝曾茸韪联但文上咱膏岳劁旱， 种因素。，通常有四种要素要区分开来：将适 的产品投入市场； 以适合酌个经销佳产量 确 保促销方法适兰 即广告和营销方式要得 确保产品发送到客户最方便购买的地方。 制尔香行質多大孝
Background and terminology Background and terminology advertising and marketing for the product; advertising and marketing for the product; and ensuring that the product is and ensuring that the product is distributed to the most convenient place distributed to the most convenient place for customers to buy it. for customers to buy it. “营销组合 ”是指有助于公司推销其产品的各 是指有助于公司推销其产品的各 种因素。通常有四种要素要区分开来：将适当 种因素。通常有四种要素要区分开来：将适当 的产品投入市场；以适合的价格销售产品；确 的产品投入市场；以适合的价格销售产品；确 保促销方法适当 保促销方法适当——即广告和营销方式要得 即广告和营销方式要得 当；确保产品发送到客户最方便购买的地方。 当；确保产品发送到客户最方便购买的地方
Background and terminology manufacturing an industry in which mechanical power and machinery are employed 制造，制造业，制成品 贵价爱，所質易大孝
Background and terminology Background and terminology manufacturing manufacturing an industry in which mechanical an industry in which mechanical power and machinery are employed power and machinery are employed 制造, 制造业, 制成品
Background and terminology product presentation a formal product introduction正式的 产品介绍，产品展示 Product presentation: Styling/design packaging Purposes 贵价爱所質易大考 15
Background and terminology Background and terminology product presentation product presentation a formal product introduction正式的 产品介绍，产品展示 Product presentation: Styling/design & packaging Purposes
Background and terminology To bring products to a customer's notice; To give the product a "brand image"; To identify the company that made the product. 制价爱行蜀易大考
Background and terminology Background and terminology To bring products to a customer To bring products to a customer’s notice; To give the product a To give the product a “brand image brand image ”; To identify the company that made the To identify the company that made the product. product