Background and terminology 2. sales-oriented:sales-focusing以销 售为导向的 3.target market目标市场 制价爱行蜀易大考 15
Background and terminology Background and terminology 2. sales-oriented: sales-focusing 以销 售为导向的 3. target market目标市场
Background and terminology 4.advertisement Advertisement means purchasing space or time in a medium in order to present a message. 广告是为了提供信息而在某个媒体上 购买空间或时间。媒体是发送信息的 手段。 制价爱行蜀易大考 15
Background and terminology Background and terminology 4. advertisement Advertisement means purchasing space or time in a medium in order to present a message. 广告是为了提供信息而在某个媒体上 购买空间或时间。媒体是发送信息的 手段
Background and terminology 5.publicity Publicity is to stimulate demand through a variety of techniques,including advertising,trade fair,personal selling and so on.(p78 Chapter.23) For the sake of simplicity,we sometimes use the word publicity to refer to all forms of communications other than personal selling.But in the world of marketing the word "publicity"often has a more specific meaning-placing messages in media by means other than paid advertising. 为了简单起见，我们有时用“publicity”这个词来指除了个人贩卖以 外的各种宣传形式。但是，在市场营销领域，“publicity'”这个词通 常有更具体的意义一借助有偿广告之外的手段将信息置于媒体之 中。 刿价爱所質易大 15
Background and terminology Background and terminology 5. publicity Publicity is to stimulate demand through a variety of techniques, including advertising, trade fair, personal selling and so on. (p78 Chapter. 23) For the sake of simplicity, we sometimes use the word publicity to refer to all forms of communications other than personal selling. But in the world of marketing the word “publicity” often has a more specific meaning －placing messages in media by means other than paid advertising. 为了简单起见，我们有时用“publicity”这个词来指除了个人贩卖以 外的各种宣传形式。但是，在市场营销领域， “publicity”这个词通 常有更具体的意义——借助有偿广告之外的手段将信息置于媒体之 中
Background and terminology 6.sales channels (marketing channel) 销售渠道 制价爱行蜀易大考
Background and terminology Background and terminology 6. sales channels (marketing channel) 销售渠道
Background and terminology 7.purchasing power Purchasing power"'means the ability to make purchases based on income and savings (在收入和储蓄基础之上的购买能力) 贵价爱，所質易大孝 15
Background and terminology Background and terminology 7. purchasing power Purchasing power” means the ability to make purchases based on income and savings (在收入和储蓄基础之上的购买能力)