Unit 1 Marketing 1 Unit 2 E-commerce 14 Unit 3 Corporate Culture 19 Unit 4 Advertising 23 Unit 5 Globalization 28 Unit 6 Investment 34 Unit 7 Management 39 Unit 8 Insurance and Inflation 44 Unit 9 Currency and Banking 51 Unit 10 Securities 57 Unit 11 Business Laws 63 Unit 12 Multinational Companies 72 Unit 13 Logistics 81
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1. 思考题.2 2. 数字记忆.3 3. 一词多义练习.5 4. 汉语词汇英译.9 5. 规章制度的翻译.15 6. 广告的翻译.18 7. 商务信函的翻译实例.21 8. 公司介绍的翻译实例.24 9. 产品说明书的翻译实例.28 10. 商务法律文件的翻译实例.31 11. 商务合同的翻译实例.34 12．办公室备忘录翻译实例.39 13．词汇表.41 14．商务英语翻译参考答案.50
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Reading 1 Negotiation for Business Owners Reading 2 Pre-negotiation Homework (1) Reading 3 Pre-negotiation Homework (2) Reading 4 Negotiation Styles Reading 5 How to Negotiate: The Strategies Reading 6 The Negotiation Process Reading 7 Seven Major Pitfalls to Avoid When Negotiating Reading 8 Emotion and Nonverbal Communication in Negotiation Reading 9 The Behavior of Skilled Negotiators Reading 10 Stress-free Negotiations Reading 11 Cultural Differences in Business Negotiations Reading 12 Closing Your Business Negotiations
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